Domestic and International Marketing &
Advertising Plan for your Luxury Property
 (Items vary according to each Property's Marketing Plan)


  • Internet Advertising of your home on the MLS, Realtor.com (#1 Traffic Site), ChristiesGreatEstates.com, LeadingRE.com, LuxuryPortfolio.com, Wall Street Journal's RealEstateJournal.com and WSJ.com, LuxuryIndex.com, UniqueGlobalEstates.com, LuxuryHomes.com, MayFairInternational.com, HautePortfolio.com, NewYorkTimes.com, My website, EWM.com, ReloHomeSearch.com, Point2Homes.com, Facebook Neighborhoods, House.com, Google Base, Yahoo Classifieds, Craigslist, Trulia.com, FrontDoor.com, PlatinumLuxuryListings.com, and 15+ other websites.     
  • Realtor.com with enhanced listings
  • MLS entry with full details and 16 pictures (the maximum number of pictures allowed in the Southeast Florida MLS).  It is essential that Agents have the ability to find your listing in the MLS and thousands of websites that receive data feeds from the MLS when searching for properties for their Buyers.  Buyers also search websites with MLS property data feeds and must be able to locate your property as well
  • Newspaper and Magazine Advertising (Magazines and Newspapers where we advertise include Aventura, Departures, Unique Homes, Dupont Registry of Fine Homes, Christie’s Great Estates, Florida Estates, Fort Lauderdale, Gold Coast, Home Ft. Lauderdale, Home Miami, Luxury Florida Homes, Ocean Drive, Residence Magazine--90,000 Circulation, Sun-Sentinel, Aventura News, El Nuevo Herald, Islander News, Miami Herald, Miami Today, New Times, Pinecrest Tribune, and Sunpost).
  • Professional Photography and Videography of your home, in addition to a Video Tour of your home placed on numerous linked sites
  • Professional, high quality, full color Property Flyers and Brochures distributed to specific target markets and areas.
  • Individual Home Website - your home will have its own website (i.e. 123yourhomeaddress.com) which will be advertised in all print ads and additional advertising.
  • Public Relations -  A press release announcing the listing of the property will be sent to local real estate editors along with photos of the home.
  • EWM Monthly Mailers, advertising listings, sent to over 135,000 selected homes in Broward and Miami-Dade Counties.
  • Placement of a Sign in front of your home (unless not allowed by a Homeowner or Condo Association), along with a Brochure Box
  • “Just Listed” cards or Brochures mailed to area residents and others (i.e. multi-Millionaire area residents, local Business Owners, Professionals, and Corporate Executives, local Architectural and Interior Design Firms, local Chambers of Commerce, etc.), in addition to telephone follow-up calls to your community
  • Sphere of Influence direct mail and e-mail
  • Advertise your property to past, present, and future prospects
  • Assure continuous effort to promote and market your property
  • Networking with and advertising your property to EWM Agents and other Agents—locally, nationwide, and internationally
  • Public Open Houses to market your home to prospective Buyers for maximum exposure. Invitations will be mailed to those receiving property brochures from me and also your personal mailing list.
  • Agent Open Houses to market your home to local Agents

We know Luxury

In 2003, Warren Buffet's Company, HomeServices of America, Inc. purchased EWM Realtors, making it an affiliated company of the Warren Buffet/Berkshire Hathaway Companies.


EWM was founded in 1964 and is the exclusive Broward and Miami-Dade County affiliate for Christie’s Great Estates, a subsidiary of Christie’s International PLC, the London-based Art Auction Company founded in 1766, and the largest network of luxury independent Real Estate Firms in the world. Through EWM’s Affiliation with Christie’s, which includes exclusive marketing opportunities, your home has exposure to literally hundreds of offices and thousands of agents across every continent, renowned for their expertise in marketing the finest homes around the globe.

EWM is affiliated with Leading Real Estate (LRE) Companies of the World, one of the Real Estate Industry’s most respected brands, a 40-year old network that operates RELO Direct, Inc., an entire division dedicated solely to the Corporate Relocation Market, based on a high-touch, high-efficiency, and high-value approach to the Corporate employee transfer business. LRE encompasses over 650 companies with 4,700 offices and 120,000 Associates in the U.S. and over 24 Countries around the globe. Leading Real Estate Companies of the World™ is comprised of the best-known local and regional independent real estate names in the business, with annual sales of over $400 billion, more than any other residential real estate organization.

EWM is also a charter member of  Luxury Portfolio, a Fine Property Collection bringing together the finest luxury real estate, luxury properties, and luxury homes for sale in the world. The companies that make up Luxury Portfolio represent more million-dollar-plus transactions than any other single real estate organization. The Luxury Portfolio program is the flagship luxury offering from The Leading Real Estate Companies of the World TM, the international network of independent real estate organizations representing 650 firms and 160,000 associates worldwide, of which, EWM is proud to be a member and principal owner!

Recognizing that Europeans account for nearly 60% of Florida homes purchased, EWM has aligned itself with the London-based brokerage firm, Mayfair International Realty, which markets high end properties to an affluent and international demographic. This alliance gives EWM projects a distinct competitive advantage in marketing to prospects throughout the UK with an interest in Florida properties.
NOTE: Esslinger-Wooten-Maxwell (EWM) is a full-service Broker and we do not charge fees in advance to Market and List your Home. We are not compensated for services rendered until your Home Sells!  Click to review information about Commission structure

Contact me if you would like to schedule an appointment to discuss a personalized marketing plan for selling your South Florida Luxury Home

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